Jonathan Fiant has an impressive track record with cigars, dating back to his start in the cigar industry, all traces point towards one concept: ultra premium. The J. London brand was born a couple years ago under the concept and Jonathan’s vision of creating the best cigar he could possibly get his hands on. Through hard work and the help of the Ventura family, an ultra-luxury cigar brand was born and what’s being written with the Telephone Booth Series is something that follows those lines closely. Our good friend has been working on this relatively more affordable, yet still luxurious line for quite some time, first showcasing it at PCA ’22 and finally release it to begin the 2023 calendar.
Jonathan took a completely different and unpretentious approach with the Telephone Booth Series: a hands-on approach on sourcing the tobacco, investing as much quality as he possibly could, and making the cigars more affordable than his core line. The journey was complex, but after working closely with a family that as he states “has been growing and processing tobacco for 4 generations and hiring a master blender with over 40 years in the business,” the J.London brand has successfully extended their portfolio with a series of releases that utilize tobacco that has been aged 4-6 years. The brand will swear to secrecy on both the factory and “master blender” involved in the project.
The Blue Telephone booth is a 5×50 robusto cigar that uses a glaring Corojo wrapper over a Dominican olor binder, and a combination of broadleaf and criollo 98 fillers. Regardless of the brand only disclosing the varietals, and not the country of origin, the blend is impeccable. Don’t be fooled by the lack of a band, as the otherwise solely-attainable-via-5-pack-un-banded cigar is (dare we claim) just as good as any other J. London release. A balanced and nuanced smoke that exerts both developing classic and exotic flavors of apricot, forest floor, cashew, and nutmeg.
NOTE: THE TELEPHONE BOOTH ARTWORK IS PHOTOSHOPPED AS THE CIGARS ARE UN-BANDED.